EXTENDAM acquires Mercure Nice Centre Notre-Dame, a flagship asset in the heart of the French Riviera

With deep experience in the Nice hospitality market—having led 12 hotel operations in the city, including 3 currently held in its portfolio and 9 successfully exited—EXTENDAM announces the acquisition of the Mercure Nice Centre Notre-Dame, a 4-star, 198-room hotel ideally located in the heart of the French Riviera’s capital. This transaction marks the first partnership between EXTENDAM and Amante Capital, a company specialized in the acquisition and operation of hotel assets across Europe.

This new acquisition strengthens a long-standing presence in a market EXTENDAM knows well, where the group continues to see strong value creation opportunities. The operation was conducted with the support of Inextenso, Ideact Avocats, Soussan & Soussan, and is financed by La Banque Postale.

A strategically located hotel asset in the center of Nice

Located at 28 avenue Notre-Dame, the hotel enjoys a prime central location between Nice-Ville train station and the Promenade des Anglais, overlooking Avenue Jean Médecin, the city’s main pedestrian shopping street. Just a 10-minute walk from Place Masséna, Old Nice, and the seafront, the hotel is part of a mixed-use neighborhood combining residential, retail, and tourism, enabling it to attract both local and international guests, for business and leisure.

The property comprises 198 rooms, including 10 suites, a rooftop with pool, jacuzzi and panoramic bar-restaurant, a breakfast room, indoor garden, fitness center, two meeting rooms, and parking. Already partially renovated (74 rooms, breakfast room, and rooftop between 2022 and 2023), the hotel holds the Green Key certification and is actively engaged in sustainable practices.

An ambitious repositioning project

The acquisition comes with a major renovation and repositioning plan aiming to upgrade the property to a higher-end, lifestyle offering inspired by Provençal elegance. The plan includes:

• Renovating the remaining 124 rooms and creating 4 additional rooms;

• Expanding the F&B offering, particularly on the rooftop;

• Rebranding the hotel under a renowned international lifestyle brand to broaden and diversify the guest profile.

Nice: a top-tier hotel market with strong momentum

As the second-largest city in the Provence-Alpes-Côte d’Azur region, Nice is its leading hotel market, with 162 hotels totaling over 10,000 rooms. The city captures 40% of all tourist traffic to the French Riviera—France’s second-most-visited destination with 11.5 million visitors in 2023. In 2024, Nice has an average occupancy rate of 74% and a RevPAR 20% higher than the regional average.

The city’s appeal is further boosted by several major urban projects, including:

• the Port Congress Center (2025),

• the Parc Méridia eco-district (2026),

• the Grand Arénas Exhibition & Convention Center (2028–2029),

• and hosting events for the 2030 Winter Olympic Games.

Nice also boasts an average daily hotel rate 30% above the national average, reflecting a robust and dynamic upscale segment.

“Located right in the heart of Nice between the train station and the Promenade des Anglais, this iconic 4-star hotel offers significant potential for value enhancement. Thanks to a comprehensive renovation plan, the asset will be repositioned as a higher-end, lifestyle-oriented property. A rebranding under an international brand is also under consideration, to reach a broader and more diversified clientele,” said Anna Cohen and Victoria Fabre for EXTENDAM.

“We are delighted to complete this first partnership with EXTENDAM, a leading hotel investment player in Europe. The Mercure Nice Centre Notre-Dame enjoys an exceptional central location in one of France’s most dynamic hotel markets. This ambitious repositioning aligns perfectly with our long-term strategy of enhancing well-located, high-potential assets,” added Jan-Willem Terlouw for Amante Capital.