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    28 July 2025
    • Our investments

    RockyPop Lands in Marseille

    02.RPMA Façade

    After Chamonix, Flaine, and Grenoble, RockyPop is setting up shop under the Mediterranean sun in Marseille. Backed by EXTENDAM since its inception in 2016, the brand from the Assas Group is launching a new hybrid and welcoming venue, deeply rooted in the culture of the Phocaean city.


    The RockyPop Experience Heads South

    Nestled in the heart of the Castellane district, just steps from the newly renovated square, close to the iconic Prado market, and only two metro stops from the Old Port, RockyPop Marseille is ideally located to explore France’s oldest city. With its rich cultural, architectural, and artistic heritage, Marseille’s vibrant spirit and sunny lifestyle align perfectly with the RockyPop philosophy.

    Like other properties in the brand’s portfolio, RockyPop Marseille offers a hybrid concept combining diverse accommodations with lively communal spaces. Staying true to its Pop Culture-infused DNA, the hotel celebrates fun and togetherness, welcoming both locals and travelers alike.

    Whether it’s the panoramic rooftop, the shaded pergola, a bustling XXL bar filled with games, multiple dining spaces, or two karaoke rooms, RockyPop speaks to business and leisure guests — and of course, the Marseillais themselves.

    The brand’s hybrid model adapts to all types of stays: rooms, penthouses, studios, and apartments, perfect for short or long visits, offer a soothing atmosphere and a relaxing retreat. Guests also enjoy free access to a fully equipped fitness room.


    RockyPop: A Unique Culinary and Festive Experience

    Food and drink are central to the RockyPop experience — and the Marseille location is no exception. Generous, regional brasserie-style cuisine is served in three distinct atmospheres: the Brasserie Corner, Dolce Vita, and La Méditerranée.

    At the heart of the property, the cocktail bar becomes the main social hub, enhanced by lighting inspired by rock music legends. Outside, a guinguette-style terrace shaded by a pergola complements the rooftop, a relaxing spot to take in Marseille from above.


    Bringing People Together Through Fun and Hospitality

    Playful and colorful, the RockyPop ambiance also caters to groups and business events. A 90 m² business space, which can be divided into two rooms, is available for meetings and seminars, alongside a 24 m² breakout room for more intimate gatherings. Solo business travelers can enjoy casual coworking areas designed for comfort and creativity.

    “We’re delighted to support Assas Hotels in expanding their RockyPop brand, which fully aligns with the evolving expectations of today’s and tomorrow’s experiential and engaged travelers. Its warm, versatile concept fits every scenario, ensuring consistent activity for the property year-round and at all hours of the day,” said Inès de l’Aulnoit and Caroline Betemps for EXTENDAM.

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