Ventura Saint-Tropez Tapestry Collection by Hilton

Ventura Saint-Tropez is an upscale property located a few minutes' walk from Place des Lices, the port, and the Citadel. Following a complete renovation of the former Eden residence, the asset has reopened under the Tapestry by Hilton brand, offering a distinctive proposition combining an outdoor pool, a fitness room, and concierge service. The property stands out for its guest capacity, which is rare for the local market, while offering privileged access to the Gulf's main transport infrastructure.

The Ventura benefits from the destination's worldwide renown and the steady presence of a high-spending international clientele. Its premium positioning allows it to capture sustained demand in an area where barriers to entry are high and competition among large-capacity assets remains limited.

The repositioning of the asset is based on upgrading services and incorporating international "lifestyle" hospitality standards. The project includes optimizing common areas, particularly the bar and breakfast service, in order to boost the food and beverage offering. The goal is to transform this former residence into a landmark hotel address, able to maximize average rate performance through its affiliation with a global brand and an elevated guest experience.