Hotel Barometer – September 2026
The European hotel barometer published by EXTENDAM confirms the hotel market’s solid performance during summer 2026. In Europe as in France, RevPAR* continues to rise, driven by both occupancy and higher average daily rates.
With more than 400 hotels acquired (mainly property and operating businesses), EXTENDAM is the leading pure-player investor in this industry in Europe, with the largest number of midscale hotels owned. Based on a representative sample, this hotel market indicator is built from operating data from the EXTENDAM portfolio, data from our partners and market analyses.
Summer 2026: the hotel industry stays on a growth path
In Europe (excluding France), hotel activity continued to grow over summer 2026. Occupancy stood at 78% in July and 76% in August, slightly up on the previous year. This rise in occupancy, combined with an increase of around +3% in average daily rates over the two months, brought RevPAR* to €105 over the summer as a whole, up +3.7% year on year. This momentum came against a summer backdrop marked by several heatwaves and wildfires in Southern Europe, which may have occasionally affected tourist flows.
In France, the hotel market remained well oriented during summer 2026, with RevPAR* of €95, up +2.5% year on year. Growth was particularly strong in July (+3.7%), mainly driven by higher average daily rates (+2.6%). Growth continued in August at a more moderate pace, with RevPAR* up +1.5%, again driven by rising average daily rates (+1.0%).
In Paris, performance remained robust throughout the summer, with RevPAR* of €165, up +3.6% year on year. Greater Paris followed a similar trend (+2.9%), supported by both improved occupancy (+0.5 point) and higher average daily rates (+2.1%).
In the French regions, summer 2026 RevPAR* reached €91, up +1.9% year on year. Performance remained broadly positive across the country, with particularly favourable trends in Brittany (+4.0%) and Normandy (+5.9%).
Provence-Alpes-Côte d’Azur also confirmed its position among France’s best-performing hotel markets, with RevPAR* above €200, up +2.7% year on year. Nice reached €330 in RevPAR*, one of the highest levels in the country, while Corsica posted RevPAR* of €198.
*RevPAR (Revenue Per Available Room) is the average revenue per available room over a given period.
Hotel sector performance in Europe and France (regions and Île-de-France)
Source: MKG Consulting
This summer 2026, the European hotel market (including France) continued its positive trend, with occupancy reaching 75% (+0.6 point) and an average daily rate of €135, up +2.4% year on year.
Momentum was widely shared across Europe, in both Southern and Northern Europe. The Netherlands (+9.8%), Spain (+8.4%) and Belgium (+7.4%) stood out in particular, recording the strongest RevPAR* growth compared with last summer.
In the French regions, RevPAR* stood at €91. Occupancy remained broadly stable at 72% (+0.2 point), while the average daily rate rose by +1.7% to €127. Regional RevPAR* growth was therefore driven mainly by higher average daily rates rather than by occupancy.
In Île-de-France, the summer ended with occupancy of 70% (+1.2 points). Combined with the rise in the average daily rate to €148 (+1.7%), this improvement in occupancy lifted RevPAR* by +3.5% year on year to €104.
