France: disposal of the ibis Styles Paris Montmartre Nord
EXTENDAM announces the disposal of the ibis Styles Paris Montmartre Nord, a 45-room, 3-star hotel located on rue du Ruisseau in Paris’s 18th arrondissement. During its holding period, EXTENDAM and its partner MyHotels renovated the hotel and improved its operations to strengthen its positioning and performance.
ibis Styles Paris Montmartre Nord: renovation and operational optimisation
EXTENDAM acquired the hotel through a hospitality SME. The 45-room hotel operates under the ibis Styles brand and is located at 77 rue du Ruisseau, north of the Butte Montmartre.
From 2021, EXTENDAM launched a works programme to modernise the hotel and improve guest comfort. The rooms and common areas were renovated and the hotel was fully air-conditioned.
At the same time, operations were optimised, notably through a more structured revenue management strategy. The aim was to better adapt the hotel’s pricing to fluctuations in demand and to the specific features of the Paris market.
The ibis Styles Paris Montmartre Nord has thus been repositioned around a renovated product. It benefits from the recognition of an international brand and a location suited to both leisure and business travellers. This transaction extends the partnership between EXTENDAM and MyHotels, which have already worked together on a portfolio of 13 hotels and on Babel Lille.
A hotel between Montmartre and the north of the 18th arrondissement
The hotel is located north of the Butte Montmartre, in a residential, commercial and tourist neighbourhood. The Sacré-Cœur and Place du Tertre are close by, as is the rest of Montmartre, one of Paris’s main tourist hubs.
On rue du Ruisseau, the hotel also benefits from the lively Jules Joffrin and Simplon neighbourhoods and the proximity of Porte de Clignancourt. The metro (lines 4 and 12) and the T3b tramway provide quick access to central Paris, the main railway stations and several business and leisure hubs in the north of Île-de-France.
This disposal is part of EXTENDAM’s hotel asset disposal strategy, following other transactions such as the three disposals announced in January 2025.
“This disposal concludes a transaction in which we were able to deploy several repositioning levers, both on the product and on its operations, in a Paris hotel market that continues to benefit from deep and diversified demand, driven by both French and international guests. We are delighted to have carried out this transaction alongside MyHotels, a trusted partner with whom we were once again able to implement a shared strategy to enhance the hotel’s performance and positioning.”
Matthieu de Lauzon, Fund Manager at EXTENDAM
MyHotels will remain manager and co-investor of the hotel, alongside an industrial family for whom this is a first hotel investment.
“This transaction comes at a very dynamic time for our group, which has completed six acquisitions over the past six months. The Group now has 35 hotels and acts as both manager and co-investor of franchised or independent hotels, from 2 to 4 stars, in Paris and the regions. Through this transaction, we are pleased to strengthen our partnerships with family offices interested in the hotel sector.”
Joris Bruneel and David Sylberg, Co-Founders of MyHotels
Past performance is not indicative of future results and is not constant over time.
