Italy - Acquisition of the Hilton Garden Inn Rome Claridge hotel
EXTENDAM, ETERNAM, SOFIPARC and SOHOMA INTERNATIONAL jointly announce the acquisition, carried out as a joint venture, of the Hilton Garden Inn Rome Claridge, a 4-star hotel in the heart of Rome. The transaction brings together all investors within a single investment group.
This transaction is part of a value-creation strategy built around a major renovation and repositioning programme for the asset, while strengthening the group’s presence in one of Europe’s most dynamic and resilient hotel markets.
An ambitious repositioning to unlock the asset’s potential
Located at 62 Viale Liegi, in the sought-after Parioli district, the Hilton Garden Inn Rome Claridge has 93 rooms, a restaurant, a bar, four meeting rooms, a fitness area with sauna, and private parking.
Owned by the same Italian family since 1999, the property has not undergone any major renovation programme in the past twenty-five years. This situation today offers significant value-creation potential, which SOHOMA INTERNATIONAL will unlock through its operational management of the hotel.
A comprehensive renovation programme covering the rooms and common areas will be rolled out starting in 2027, without any interruption to operations. At the same time, an optimised revenue management strategy and commercial repositioning will improve the property’s competitive positioning and strengthen its operational performance over the long term.
Rome, a particularly attractive European hotel market
The hotel benefits from a prime location at the heart of the Salario and Parioli districts, among the most sought-after residential and business areas of the Italian capital. Located close to Villa Borghese, major embassies and numerous institutions, it attracts both leisure and business travellers.
Well served by public transport, the property is located just 70 metres from tramlines 2 and 3 and benefits from quick access to the Policlinico metro station (line B), providing easy access to the city’s main economic and tourist hubs.¹
Driven by ever-growing international appeal, Rome recorded a record level of tourist arrivals in 2025, with close to 22.9 million visitors, up 3.4% year-on-year². The Italian capital also ranks third among the most attractive destinations for hotel investment in Europe, according to Cushman & Wakefield’s 2025 Hotel Investor Compass.
The Rome hotel market also has characteristics that are particularly favourable to value-creation strategies: supply largely made up of small independent properties, constrained land availability limiting the development of new capacity, and a historically low transaction volume, with only around fifteen deals recorded in 2025 across a stock of more than 900 hotels³. This scarcity continues to support valuations over time and enhances the appeal of assets with repositioning potential.
¹Source: Google Maps.
²Source: Ente Bilaterale del Turismo Lazio – 2025 – Istituto Nazionale di Statistica (ISTAT) – 2024.
³Source: Statista – Hotelchains – Hospitality Investor – 2025
